In May, a highly regarded columnist for one of the nation’s top journalism outfits wrote about how The Zonie Report (Forrest Media) is breaking new ground online.

Jonathan Dube, an online journalism pioneer, published a Q & A about an email discussion he had with Forrest Media president Adam Klawonn. Here is an excerpt:

“At a time when news organizations are struggling for innovative ways to cover state news (see the recent story sharing partnership in Ohio), it could be a model for independent sites in other states.

The site, which is updated weekly, uses text, audio, video and slideshows to cover how Arizona is changing, tackling subjects as diverse as air pollution and battles over Native American lands.”

Dube’s column shows that online journalism is still a wide-open field, and that the company’s flagship product treks through uncharted territory. The entire column is available by clicking here.